In the world of design not many people would consider a little know urban dance craze like “krump dancing” important enough to model headphones after. Motorola felt differently.
Krump dancing is the hip-hop equivalent of moshing, but more gymnastic than violent. It’s free style, it’s fast and it’s probably the last thing you’d want to be doing if you had wires from your ears and music player. Which is probably why Motorola used the craze as the most extreme example of why one would need wireless headphones. Enter the Wirebreakers.
This crew of young urban krump dancers invades public areas (tennis courts, libraries, squash court) and “dances for the tied down people” whilst wearing their wireless S9 Headphones. These videos have been posted on YouTube in a very prank style with much positive response from the online community. The videos have received hundreds of thousands of views and many times reached the Most Viewed spot on YouTube. In fact, viewers have posted their own krump dancing videos in response to Motorola’s.
Motorola’s approach to design has taken the most extreme circumstances and created a product that can accommodate them. It’s a more aggressive view of form following function that just may have struck a cord with viewers as well. “After all,” as one viewer commented “if some kid can wear them doing a back flip, I can use them at the gym.”
This is a viral video for a mobile game called The Incredible Machine. I have to say, it doesn’t suck. I rather like the video’s campy 70’s style and the interactive video on the website is fantastic. It’s nice to see something on YouTube about video games besides all the World of Warcraft gaming cheats.
Oh Gee. I wonder what this is going to be. I must watch it 50 thousand times. WTF? This is pretty badly discuised Simpson’s Movie “viral” marketing. I like the idea of centering it around the donut, but I think they underestimated their viewers.
Many attempts to stop the pirating of music and stopping sites like Napster and Kaaza have been successful in prosecuting those who share music. Napster has even changed from a cool “sharing” site to a pay-for-download dinosaur. But in winning the battle, the music industry has lost the war; Nigerian and Iranian servers. Seems that no government or UN can control what happens under the flags of these countries or any servers on them. So, many servers are moving into these lands and setting up shop for good. Perhaps, rather than fight against new technologies the music industry would have given users more of an incentive to buy legally- such a free MP3s with other purchases, wallpaper or anything except a large fine.
… That I can’t get enough of sadly. Seriously, 5 people have sent this to me already. My prediction is that it was created by the Harry Potter Movie people. It’s too catchy not to be.
MySpace was recently sold to Rupert Murdoch for $580 Million. “Tom” is claiming that nothing will change, but the new featured artists and upgrade of MySpace video section tells me otherwise.
Oh well, the spammers are increasing and everyone now has a few hundred “friends” anyway. It’s been going down hill and I’ve already deleted my short-live profile. I guess the herds will either have to accept the new influx of marketing or sign off.
